Social media prototype sizes seem to change constantly.

One moment you lot have the perfect cover page for your account. The adjacent, it's been resized, and looks all pixelated and incorrect.

It doesn't aid that information well-nigh official dimensions and image sizes is harder to observe than a civil discussion on politics on Facebook.

Merely, information technology's not difficult if you consult this guide to social media paradigm sizes on all important social media platforms!

Below are the most recent social media image dimensions, as of 2022.

Bonus: Get the ever-up-to-engagement social media image size cheat sheet.  The free resources includes recommended photo dimensions for every type of image on every major network.

Nosotros go into more detail for every single network below, merely this image includes the social media paradigm sizes you probably expect upwards most frequently.

2022 social media image sizes cheat sheet

Instagram image sizes

Instagram image sizes 2022

Instagram supports horizontally and vertically oriented images. It also however supports foursquare images, which was what the platform was known for when information technology beginning launched.

This increases your make'southward options. Merely it also makes image dimensions a little trickier to become right. Follow these guidelines to make certain your images cease upward looking their best.

Instagram profile photograph size: 320 x 320 pixels

Instagram profile photos are displayed at 110 10 100 pixels, merely the paradigm files are stored at 320 x 320 pixels, and so make sure to upload an image that's least that big.

Fifty-fifty though the dimensions are in a square format, Instagram profile photos are displayed as a circle. Make sure any elements you want to focus on in the photo are centered so they don't go cropped out.

Instagram image sizes for feed photos:

  • Landscape: 1080 x 566 pixels
  • Portrait: 1080 x 1350 pixels
  • Square: 1080 10 1080 pixels
  • Supported aspect ratios: Anywhere between 1.91:ane and 4:five
  • Recommended image size: Width of 1080 pixels, height between 566 and 1350 pixels (depending on whether the image is mural or portrait)

Tips:

  • If you lot want your images to wait their all-time on Instagram, aim to upload an image that is 1080 pixels broad.
  • When you share an Instagram paradigm that's sized over 1080 pixels, Instagram will size it down to 1080 pixels.
  • If y'all share a photo that has a resolution lower than 320 pixels, Instagram will size it up to 320 pixels.
  • If your image is betwixt 320 and 1080 pixels wide, Instagram will keep that photograph at its original resolution, "equally long every bit the photo's attribute ratio is between one.91:i and 4:5 (a height between 566 and 1350 pixels with a width of 1080 pixels)."
  • If your uploaded Instagram image is a dissimilar ratio, the platform volition automatically crop your photo to fit a supported ratio.

Resources: Learn how to edit Instagram photos like a pro.

Instagram photo thumbnail sizes:

  • Display size: 161 10 161 pixels
  • Recommended upload size: 1080 pixels wide

Tips:

  • Think that Instagram stores versions of these thumbnails that are as big every bit 1080 x 1080.
  • To future-proof your Instagram feed and avoid pixelation, upload images that are equally large every bit possible.

Instagram Stories image size: 1080 x 1920 pixels

Tips:

  • This is an aspect ratio of ix:16.
  • Uploading an image with a smaller pixel size (but the same aspect ratio) means the Story will buffer quickly.
  • If you don't employ this ratio, the Story might show with foreign cropping, zooming, or leave big sections of the screen blank.
  • Instagram Reels use this same sizing.

Resource: Accept your Instagram Stories to the next level with these complimentary templates.

Instagram carousel epitome sizes:

  • Mural: 1080 x 566 pixels
  • Portrait: 1080 x 1350 pixels
  • Square: 1080 x 1080 pixels
  • Aspect ratio: landscape (1.91:i), foursquare (1:1), vertical (iv:5)
  • Recommended epitome size: Width of 1080 pixels, height between 566 and 1350 pixels (depending on whether the paradigm is landscape or portrait)

Instagram Reels sizes:

  • 1080 ten 1920 pixels
  • This is an aspect ratio of 9:16.
  • Embrace photo: 1080 x 1920 pixels
  • Keep in mind that Reels are cropped to a 1:ane image in your profile feed and a iv:5 image in the domicile feed.

Instagram ads prototype sizes:

  • Landscape: 1080 x 566 pixels
  • Square: 1080 x 1080 pixels
  • Minimum width: 320 pixels
  • Maximum width: 1080 pixels
  • Supported aspect ratios: Anywhere betwixt 1.91:1 and 4:5

Tips:

  • Call back: Instagram ads appearing in users' feeds cannot have more than 30 hashtags.
  • In that location are also recommendations for the number of characters included in an advertising's primary text and headline.

Epitome sizes for Instagram Stories ads: 1080 x 1920 pixels

Tips:

  • Instagram recommends leaving roughly "fourteen% (250 pixels) of the top and lesser of the epitome complimentary from text and logos" to prevent them from being covered.
  • Every bit of September 2020, Facebook and Instagram ads are no longer penalized if more than than xx% of the ad space is text.

Twitter paradigm sizes

Twitter image sizes 2022

Tweets that include images consistently get more click-throughs, more likes, and more Retweets than not-image Tweets. In fact, Tweets with visual content are three times more than probable to get engagement.

So, choosing the right images and creating great visual content for Twitter matters. And, of grade, that includes getting Twitter image sizes right.

Twitter paradigm sizes for profile photos: 400 x 400 (recommended)

  • Minimum image size: 200 by 200 pixels
  • Maximum file size: 2MB

Twitter prototype size for header photos: 1500 x 500 pixels (recommended)

Tips:

  • To future-proof the image, it's best to use the maximum size.
  • Header images are cropped to an aspect ratio of iii:1.
  • Continue in mind that the style header images brandish changes depending on the monitor and browser being used.

Twitter images sizes for in-stream photos: 1600 ten 900 pixels (recommended)

  • Minimum size: 600 by 335 pixels
  • Recommended aspect ratio: whatever aspect between 2:1 and i:ane on desktop; ii:1, 3:iv and xvi:nine on mobile
  • Supported formats: GIF, JPG and PNG
  • Maximum file size: Upwards to 5MB for photos and GIFs on mobile. Up to 15MB on the spider web.

Twitter card paradigm size:

Twitter recognizes when a Tweet includes a URL. Twitter then crawls that website, pulling in content, including a Twitter image for the summary card. (This is how it all works, by the way.)

  • Minimum size: 120 10 120 pixels
  • Supported formats: GIF, JPG, PNG
  • Maximum file size: 1MB

Tips:

  • Y'all can test what your Twitter summary bill of fare will await like and meet a preview using the carte du jour validator.
  • There are a range of different Twitter cards, so besides a range of sizes. Too as the regular summary cards, at that place are summary cards with large images, app cards and player cards.

Twitter image sizes for ads:

  • Single and multi-prototype tweets: Minimum 600 x 335 pixels, but employ larger images for the best results.
  • Website card image: 800 x 418 pixels for 1.91:ane attribute ratio. 800 x 800 for 1:1 aspect ratio. Max file size of 20MB.
  • App bill of fare image: 800 x 800 pixels for i:1 attribute ratio. 800 x 418 pixels for ane.91:1 aspect ratio. Max file size of 3MB.
  • Carousels: 800 x 800 pixels for 1:1 aspect ratio. 800 ten 418 pixels for 1.91:1 aspect ratio. Max file size of 20MB for two-6 prototype cards.
  • Direct Message card: 800 x 418 pixels for one.91:i aspect ratio. Max file size of 3MB.
  • Conversation card: 800 x 418 pixels for 1.91:i aspect ratio. Max file size of 3MB.

Resources: Find more information here on how to advertise on Twitter.

Facebook paradigm sizes

Facebook updates its blueprint and image dimensions constantly. The best strategy to future-proof your make's content is to always upload the highest-quality prototype you can. Stick to Facebook'due south recommended file formats for the best results.

Facebook image sizes

Facebook image sizes for profile photos: 170 x 170 pixels (on nigh computers)

Your Facebook contour picture will brandish at 170 x 170 pixels on desktop. But it will brandish every bit 128 x 128 pixels on smartphones.

Facebook paradigm sizes for embrace photos: 851 x 315 pixels (recommended)

  • Display size desktop: 820 x 312 pixels
  • Brandish size smartphone: 640 x 360 pixels
  • Minimum size: 400 x 150 pixels
  • Ideal file size: Less than 100KB

Tips

  • To avoid whatsoever compression or baloney, upload a JPG or PNG file.
  • Employ the recommended pixel sizes for the fastest load times.
  • Profile pictures and cover photos with logos or text work best when uploaded as a PNG file.
  • Don't elevate to reposition once you've uploaded your cover photo.

Resources: Go more tips on creating great Facebook cover photos.

Facebook image sizes for posts and timeline photos:

Facebook automatically resizes and formats your photos when they are uploaded for the timeline to be 500 pixels broad and to fit the 1.91:i aspect ratio.

But avert pixelation or slow load times by remembering these sizes:

  • Recommended size: 1200 ten 630 pixels
  • Minimum size: 600 10 315 pixels

Tips:

  • If you are sharing two-10 images in your brand's Facebook mail service using the carousel display, images should be 1200 x 1200.
  • This is a 1:1 ratio.

Facebook event cover photo epitome sizes: 1200 ten 628 pixels (recommended)

Tips

  • This is about a ii:1 ratio.
  • The size of your event cover photo tin't be edited later on it's been added to an event.

Facebook epitome sizes for panorama or 360 photos:

  • Minimum image size: Facebook says that it should be "30,000 pixels in any dimension, and less than 135,000,000 pixels in full size."
  • Aspect ratio: 2:i

Tips

  • Facebook automatically recognizes and processes these images based on "photographic camera-specific metadata institute in photos taken using 360-set up devices."
  • Files for these Facebook images can be upwards to 45 MB for JPEGs or 60 MB for PNGs.
  • Facebook recommends using JPEGs for 360 photos and ensuring files aren't bigger than 30 MB.

Facebook image sizes for Facebook Stories: 1080 ten 1920 pixels (recommended)

Tips

  • Facebook Stories have up the full screen of a phone. That'southward an attribute ratio of nine:16.
  • Don't choose an paradigm with a width smaller than 500 pixels.
  • For Stories with text, consider leaving fourteen% of the top and lesser text-free. (That's 250 pixels.) That way any call-to-action won't exist covered by your brand's contour photograph or buttons.

Facebook paradigm sizes for ads:

  • Sizes for Facebook Feed ads: At least 1080 x 1080 pixels. Minimum size 600 x 600 pixels. Ratio 1.91:1 to one:1. Maximum file size of 30 MB.
  • Sizes for Facebook Right Column ads: At least 1080 x 1080 pixels. Minimum size 254 x 133 pixels. Ratio 1:1. (Remember: These are a desktop-only advertizement format.)
  • Facebook image sizes for Instant Articles: At least 1080 x 1080 pixels. Ratio 1.91:1 to i:one. Maximum file size of xxx MB.
  • Image sizes for Facebook Marketplace ads: At least 1080 x 1080 pixels. Ratio i:1. Maximum file size of thirty MB.
  • Paradigm sizes for Facebook Search: At least 1080 10 1080 pixels. Minimum size 600 x 600 pixels. Ratio ane.91:1 to 1:1. Maximum file size of thirty MB.
  • Facebook image sizes for Sponsored Letters: At least 1080 x 1080 pixels. Ratio 1.91:i to 1:1. Maximum file size of 30 MB.
  • Sizes for Messenger inbox ads: At least 1080 x 1080 pixels. Ratio one:1. Minimum size 254 x 133 pixels. Maximum file size of thirty MB.
  • Sizes for Messenger Stories ads: At least 1080 x 1080 pixels. Ratio 9:16. Minimum width of 500 pixels.

Resource: Here's more info on how to advertise on Facebook.

LinkedIn image sizes

When you use LinkedIn for business — whether it's via your personal contour or a company page — pairing your LinkedIn updates with images has consistently been shown to increase comments and sharing.

Stick to the recommended sizes below for all-time results. And always make sure to look at your profile and content on multiple devices before finalizing.

LinkedIn image sizes 2022

LinkedIn image sizes for profile photos: 400 10 400 pixels or larger (recommended)

Tips

  • LinkedIn can accommodate photos upwards to 7680 x 4320 pixels.
  • And it tin handle files up to 8MB, so upload every bit large as you can to future-proof.

LinkedIn paradigm sizes for profile cover photos: 1584 x 396 pixels (recommended)

  • Aspect ratio: 4:1

Tips

  • Brand sure your file is smaller than 8MB.
  • Embrace photos are cropped differently on mobile and desktop. Make certain to view your contour on both kinds of display earlier finalizing.

LinkedIn image sizes for company pages:

  • Company logo size: 300 10 300 pixels
  • Page encompass epitome size: 1128 x 191 pixels
  • Life tab main epitome size: 1128 ten 376 pixels
  • Life tab custom modules image size: 502 x 282 pixels
  • Life tab company photos image sizes: 900 x 600 pixels
  • Square logo: At least threescore 10 60 pixels

Tips

  • When posting image updates to your company page, make sure to apply PNG or JPG images.
  • Use an attribute ratio of 1.91:one.
  • 1200 ten 628 pixel images are ideal.
  • This LinkedIn image sizing also applies to LinkedIn Showcase pages.

LinkedIn image sizes for blog post link images: 1200 x 627 pixels (recommended)

LinkedIn custom paradigm size for sharing a link in an update: 1200 10 627 pixels (recommended)

When pasting a URL into an update, an auto-generated thumbnail epitome may appear in the preview if 1 is available, forth with the article or website title.

But, you can customize it by clicking the Image icon below the text box and selecting a photo from your calculator.

Bonus: Become the always-up-to-date social media paradigm size cheat sail.  The costless resource includes recommended photograph dimensions for every type of image on every major network.

Get the free cheat sail now!

Tips:

  • The image should use a 1.91:1 ratio.
  • More than the minimum of 200 pixels broad.
  • If the image width is less than 200 pixels broad, it volition appear as a thumbnail on the left side of the post.

LinkedIn image sizes for ads:

  • Company logo size for ads: 100 x 100 pixels
  • Spotlight ads logo size: 100 x 100 pixels
  • Spotlight ads custom background prototype: 300 x 250 pixels
  • Sponsored content images: 1200 10 627 pixels (one.91:1 aspect ratio)
  • Sponsored content carousel images: 1080 10 1080 pixels (1:1 aspect ratio)

Pinterest image sizes

Pinterest prototype size for profile epitome: 165 x 165 pixels (recommended)

Pinterest image sizes

Tips

  • Remember that your profile photo will be displayed as a circumvolve.

Pinterest image size for profile cover photo: 800 x 450 pixels (at minimum)

Tips

  • Try to avoid placing a portrait photo into the comprehend photograph spot.
  • Instead, utilize a landscape photo with a 16:9 aspect ratio.

Pinterest image sizes for Pins:

  • Aspect ratio: 2:3 (recommended)
  • Foursquare pins: m x grand pixels
  • Recommended size: 1000 ten 1500 pixels
  • Max file size: 20MB

Tips

  • Keeping the 2:3 aspect ratio ensures your brand's audience sees all the paradigm's details on their feed.
  • On the feed, Pins are displayed with a fixed width of 236 pixels.
  • If you want to create Pins with a dissimilar attribute ratio, know that Pinterest crops images from the lesser.
  • Both PNG and JPEG files are accustomed.

Pinterest image sizes for collections Pins:

  • Attribute ratio: 1:one (recommended) or 2:iii
  • Recommended size: g ten 1000 pixels or one thousand x 1500 pixels
  • Max file size: 10MB

Tips

  • This format appears as one main image, in a higher place three smaller images.
  • All images must have the same aspect ratio.
  • Collections announced in feeds on mobile devices.
  • Both PNG and JPEG files are accustomed.
  • Collections tin as well be an ad format on Pinterest.

Pinterest image size for Story Pins:

  • Aspect ratio: 9:xvi
  • Recommended size: 1080 x 1920 pixels
  • Max file size: 20MB

Pinterest prototype sizes for ads and carousels:

  • App install ads: Same specs as standard Pins. A 2:three attribute ratio is recommended. m 10 1500 pixels recommended.
  • Carousel Pins and ads: An attribute ratio of either one:1 or 2:iii. thousand x 1500 pixels or 1000 x 1000 pixels recommended. Upwardly to v images can exist included in a carousel.
  • Shopping ads: Same specs equally standard Pins. A two:3 attribute ratio is recommended. g ten 1500 pixels recommended.

Resource: Become some advice on how to use Pinterest for business organisation.

Tumblr prototype sizes

Tumblr image sizes

Tumblr profile photo size:

  • Recommended size: 128 x 128 pixels
  • Minimum size and avatar: 64 ten 64 pixels

Tumblr imprint size:

  • Recommended size: 3000 10 1055 pixels
  • Minimum size: 640 x 360 pixels

Dashboard view image:

  • Minimum size: 500 x 750 pixels
  • Maximum size: 1280 x 1920 pixels

Tumblr photo set:

  • One image: each photo 500 pixels wide
  • Two images: each photo 245 pixels wide
  • Three images: each photo 160 pixels wide

Tumblr images in a shared link or text post:

  • The thumbnail image in a link volition display at 130 x 130 pixels.
  • Images in a text post display at a width of 125 pixels, but expand when clicked on.

Tumblr audio post image size: 169 10 169 pixels

Tumblr ads epitome size: 1280 ten 1920 pixels (recommended)

Snapchat image sizes

Snapchat image sizes

Snapchat ads image size: 1080 x 1920 pixels (at minimum)

  • Attribute ratio: ix:16
  • File type: JPEG or PNG
  • Maximum file size: 5MB

Snapchat Geofilter image size: 1080 x 1920 (at minimum)

  • Attribute ratio: 9:16
  • File type: JPEG or PNG
  • Maximum file size: 5MB

Resource: How to Create a Custom Snapchat Geofilter

YouTube image sizes

YouTube image sizes

YouTube profile photo size: 800 x 800 pixels (recommended)

Tips

  • Make sure the focus of your photo is centered for best results.
  • Files should be JPEG, GIF, BMP or PNG. Animated GIFs won't work.
  • Photos volition return at 98 x 98 pixels.

YouTube banner image size: 2048 x 1152 pixels (at minimum)

  • Aspect ratio: sixteen:9
  • Minimum area for text and logos without being cut off: 1235 x 338 pixels
  • Maximum file size: 6MB

Resource: How to make the best YouTube channel art (plus v free templates).

YouTube video size: 1280 x 720 pixels (at minimum)

Tips

  • YouTube recommends that videos intended for sale or rental accept a higher pixel count: 1920 10 1080 pixels.
  • YouTube requires videos to be 1280 x 720 pixels in order to run into Hd standards.
  • This is a 16:9 attribute ratio.

YouTube thumbnail size: 1280 x 720 pixels

TikTok epitome sizes

TikTok image sizes

TikTok contour photo size: 20 x xx pixels (minimum size to upload)

Tips

  • While 20 x 20 is the minimum upload size, upload a higher quality photograph for future-proofing.

TikTok video size: 1080 x 1920

Tips

  • The ideal aspect ratio for Tik Tok videos is 1:1 or 9:16.

Social media marketers demand to become many things correct when creating visual content for social media.

You've got to make sure any images you use don't defy copyright laws. If you don't have original imagery, you've got to find high-quality stock photos. And you've got to figure out which tools out there tin can help elevate your social media images.

On top of that, y'all've got to get your social media image sizes right. And getting that right is really important because:

  • It avoids pixelation and awkward epitome stretching. And fugitive that keeps your images looking professional.
  • Your photos will be optimized for each social aqueduct'due south feed. This can help increment date.
  • It ensures your audition sees the full photo. Incorrect sizing could cut off some of your brand's messaging.
  • Information technology tin future-proof your content. Existence in-the-know with social media paradigm sizes now could hateful less work for your brand in the future, when network change up how images display again.

Plus, brands using the Hootsuite photo editor tool can size and edit their social media images right in the Composer. When in the Composer, upload an paradigm and click Edit Paradigm to launch the tool. And information technology makes cropping and sizing images for each specific social aqueduct easy.

Here's how it works:

Don't feel like memorizing all this info? Easily resize your social media images for publication through Hootsuite Compose, which includes up-to-date paradigm dimensions for every social media network.

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